PSEO Builder
PSEO’s content pipeline platform: research, writing, images, SEO and publishing to your CMS in one pipeline.
Business and tech, simplified.
I build AI systems for small businesses, and I’ll build yours or show you how.
I’m Khalid, founder of WellPlan and Head of Product at pseo.nl/builder. Khalid Builds is where I build websites, CRMs and AI follow-up for small businesses, and where I teach owners who’d rather build their own.
Some owners want it done, and some want to understand it well enough to do it themselves. Both are fine, so pick your path.
Build it for me
Join the waitlist for a done-for-you build.
One short email every Friday, plus a full guide once a month.
Founder of
Head of Product
IllustrativeHow a new inquiry moves through a system I build.
No lead waits on you remembering to reply.
Someone fills in the form on your site.
They land in your CRM with where they came from and what they asked for.
A reply goes out and asks the one question that tells you if they’re a fit.
They get tagged by what they need, so the serious ones rise to the top.
If they go quiet, a reminder goes out on the schedule you picked.
You open one list and every lead has a next step.
Builds
Selected work
Recent sites I built under contract with PSEO, then websites for clients and brand, interface and product work.
PSEO website
The agency’s own website: programmatic SEO services, its content pipeline platform and several language versions.
Bouw Vlaanderen
A Dutch-language site for a construction and renovation company in Flanders, with service, location and knowledge base pages.
- Demo site
Keuken Vlaanderen
A site for a made-to-measure kitchen builder in Flanders, with material, price and regional pages.
- Demo site
GavoorA
A Dutch site for making homes more sustainable, with a calculator for the package, the savings and the monthly cost.
Dr. John Kim
The website of a functional medicine pharmacist: his method, a free assessment, resources, a membership and his supplement line.
Encore Formulas
An online store for a practitioner-formulated supplement line, with product, science and journal pages.
GumDirect
A B2B site for a UK supplier of spray-dried gum arabic, with products, applications, quality and quote requests.
Key Design
The website of an architecture and interior design firm, with its services, projects and careers.
Elaj
Brand identity, marketing design, the web app and a back office dashboard for a pharmacy and cosmetics delivery platform.
Construction Company
Branding, wireframes and a login-only admin for adding projects, then built in React and Node.
Physician Scheduler
From a hand-drawn wireframe to a deployed MERN web app with login-gated editing.
Reels
Short explainers on how the tools behind your apps really work.
A Google Cloud zone went dark in London, then PHP shipped fixes for 2 critical bugs.
Watch on Instagram (opens in a new tab)Which app would you build first?
Watch on Instagram (opens in a new tab)Here’s every piece, from an empty network to a live photo-sharing app.
Watch on Instagram (opens in a new tab)Watch till the end before you ship your next app.
Watch on Instagram (opens in a new tab)Watch till the end before your next git push.
Watch on Instagram (opens in a new tab)What a Forward Deployed Engineer actually does, step by step.
Watch on Instagram (opens in a new tab)
Want one of these for your business, or want to learn how they work?
Build it for me
Join the waitlist for a done-for-you build.
One short email every Friday, plus a full guide once a month.
Start here: guides for AI systems for small businesses
Vibe coding
What is vibe coding? A plain-English answer
What it is, where the name came from, and where it stops working.
Read the guide Build with AIHow to build an app with AI (no coding): the real path
The real path, in order, from idea to live.
Read the guide Build with AIGit vs GitHub, explained for people who build with AI
Your undo button, and why you need it more now.
Read the guideWhat I build: AI systems for small businesses
The site, CRM and follow-up
A website and CRM for a small business, set up as one system
The site collects the inquiry, the CRM keeps every contact and where they stand, and follow-up goes out without you chasing it. One login, nothing lost between them.
AI that sorts and follows up your leads
AI that sorts and follows up your leads, on your rules
It replies to new inquiries, asks your questions, tags people by need and nudges the quiet ones. You decide what it’s allowed to send.
Build it yourself with AI
Build your own systems with AI, even if you’re not a developer
Which AI building tools are worth your time, what Git, GitHub and hosting are, and how to get from idea to live. Plain English, one step at a time.
I build it for you
Khalid Builds it for you: a done-for-you system
Not every owner wants to learn this, and that’s a good call if your time is better spent running the business. So I build it for you: the site, the CRM, the follow-up and the AI inside them, set up around how you already work.
What you get
- A website that brings inquiries in and is set up so Google can index it.
- A CRM with one pipeline, so you can see every lead and what happens next.
- Follow-up messages and AI replies that answer new inquiries and book the call.
- Online booking, if people book time with you.
How it works
- Join the waitlist and tell me what’s slowing the business down.
- I tell you honestly whether I can fix it.
- If it’s a fit, we agree the scope on a short call, then I build it.
Join the waitlist
Right now there’s a waitlist.
Learn to build it yourself
Or learn to build AI systems yourself
One short email every Friday, plus a full guide once a month.
Start here
Best vibe coding tools, and what they can’t decide
How to pick a tool by what you’re building.
Read the guide →Community
Full Stack Business
If you want to go further, Full Stack Business is my private community for people who want to build these systems with Claude. It’s $27 a month, you request to join, and the Start Here track opens soon.
Request to join Full Stack BusinessHow Khalid Builds approaches AI
AI multiplies what you already understand.
Know how the system fits together and AI makes you faster. Don’t, and it makes the mess faster. So I start with the system.
Code is the cheap part now.
The expensive part is the decisions: where your data lives, what happens when it breaks, what’s secure. AI doesn’t know your business.
Always keep an undo.
Every build keeps a full history, so any change can be rolled back.
One path, in order.
Not a pile of tutorials. Work out where you are, then take the next step.
Every build has a “what broke” part.
I’ll tell you about it, because that’s usually the most useful bit.
Who Khalid Builds is for
Replies that depend on someone remembering
Small business owners whose inquiries come in from the site, social or ads.
Several apps, still missing things
Owners paying for and logging into all of them.
Curious owners and new builders
People who want to understand how AI, CRMs and websites fit together, and build their own.
Not a fit
A big agency with account managers, a one-off landing page with nothing behind it, or AI running the business with nobody looking.
Why I started Khalid Builds
Good businesses were losing customers.
Not from a lack of effort, but to slow replies, broken forms and setups nobody could see all at once. That’s why I founded WellPlan, and why I build these systems now.
Most of it isn’t hard. It’s just never explained.
So I share how it works, in plain English, for anyone who’d rather understand their own setup than pay someone every time it changes.
Questions about Khalid Builds
What is Khalid Builds?
It’s my site. I build websites, CRMs and AI follow-up for small businesses, and I write a monthly guide for people who’d rather build those systems themselves. I’m also the founder of WellPlan.
Do I need to know how to code?
No. If I build it, you use it. If you learn it yourself, the guides start from zero and explain every piece in plain English.
What does a CRM do for a small business?
It keeps every contact in one list, shows where each lead stands and reminds you what to do next, so nobody slips through. My guide on choosing a CRM goes deeper.
How do I start building with AI if I’m not a developer?
Pick one small, real thing to build, use one tool, and save every version as you go. My guide on vibe coding for beginners walks through it.
How much does a done-for-you build cost?
It depends on what you need, so I quote once I understand the business. Join the waitlist and tell me what’s slowing you down.
What’s in the monthly guide?
One system explained from start to finish, like setting up follow-up for new inquiries or choosing an AI building tool, with the steps and what broke. Plus one short email every Friday.
What is Full Stack Business?
My private community on Skool for people who want to build small-business systems with Claude. It’s $27 a month, cancel any time, and you request to join. The Start Here track opens soon.